A compass build. Two large circles and one small circle are struck in sequence; where they overlap, the three petals resolve and take brand colour. This is literally the mark's own construction sheet, animated.
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Beat sheet
Centre axes strike in.
Circle A is drawn, then circle B, then the small circle C — each settles to a dotted guide.
The 1:1 bounding square closes.
The three intersections fill: Cogenesis Red, Cogenesis Red, Digital Red.
Guides drop away and the camera pushes into the finished mark.