Cogenesis — Brand Transformationreview

The full film, plus every logo animation option. Everything is built from the real vector artwork — the wordmark paths, the three petals and the construction circles — so it renders clean at any size.

The film 61.8s · 1920×1080 · with sound

Old identity → the mark transforms → the old wordmark breaks into its anchor points and rebuilds as the new serif → the logomark is constructed → the logo resolves → the colour system → eight applications. Cut to the track, every change on a bar.

Brand Transformation — full film Download MP4

The logo animation full lockup · 16:9

Option 1 is the recommendation. The leaves keep their full shape and scale up rather than being revealed by a mask. No settle-pop, and directional motion blur along the real velocity vector. The rest differ only in ease and timing.

Option 1 — True Scale PICK

The pick. Each leaf keeps its complete shape and scales from nothing to full size — never masked, so you never see a partial silhouette.

Option 2 — Crisp (masked)

Identical timing, but the leaves are revealed by an expanding mask.

Option 3 — Gather

Slow out of the ground, then it gathers momentum and accelerates.

Option 4 — Organic

Long overlap between leaves, an S-curve throughout.

Option 5 — Snap

Each leaf opens fast and stops hard, wide stagger.

Logomark 1:1 · app icons, avatars, loaders

Construction Sheet is the recommendation.

Construction Sheet PICK

The pick. Your brand sheet drawn live — white hairlines on Cogenesis Red.

Genesis

Compass construction on Warm Night.

Blueprint

Strips to live vector with anchor points, travels the curves.

Aperture

Three petals rotate in and converge.

Other directions kept for reference

Craft Evolution

Guides → live vector → a travelling shot across every letterform → colour returns.

Mark to Word

The mark draws itself large, then the wordmark arrives letter by letter.

Palette Wipe

Five brand colours wipe across, each flipping the lockup.